About Us

Hello!  Thank you so much for visiting our website.  My name is Terra, I am a small business owner from Ontario, Canada. I am a wife, a mom of two amazing daughters, and a fibromyalgia warrior who loves the earth, animals, the colour pink, and of course Swedish dishcloths! 

I have been boasting about the cleaning performance, cost-saving benefits, and sustainability of authentic Swedish dishcloths for years to friends and family but couldn’t seem to shake the yearning to share them with more people, especially those that would not normally opt for an eco-friendly alternative to traditional cleaning products.

I have always wanted to do something that in some way would make a positive impact in people’s lives. I believe our purpose is to be kind, to love and respect each other, our wildlife, and the planet. 

My vision was to design unique, whimsical, and fun authentic Swedish dishcloths that would minimize waste just by being a party favor or invitation, as they will double as a fun solution for everyday cleaning that is a cost-effective alternative to single-use disposable paper towels. 

I soon realized the potential for a much greater environmental impact if wedding, shower, and party guests who received a cloth continued to seek out Swedish dishcloths, spread the word about them, or tried other eco-friendly cleaning options in the future.

The planet needs our help now more than ever.  Please join our journey to help protect and preserve it for all the future generations to come!